Project: Email campaign and website assets to promote Quench’N Define Gel

Goal: Utilize the new DevaLove color palette and design asethetic to inform consumers about Quench’N Define Gel’s benefits and features.

Role: Email Design, Imagery Resizing, Design Conception

Programs: Adobe Photoshop, Figma

Project: Email campaign assets to promote Mist of Wonders Leave-In, DevaCurl’s first multi-benefit product.

Goal: Utilize GIF animation and product/model photography to inform consumers about product benefits and gain revenue for the brand - launch email generated $1.4K.

Role: Email Design, GIF Animation

Program: Adobe Photoshop

Project: Animate products and illustrations to engage viewers.

Goal: Utilize basic motion principles creating less than a second to 1-minute animations.

Role: Illustration, Motion Design, Animation

Program: Adobe After Effects

Project: Product design concept for an existing/fictional brand or business

Goal: An application that utilizes basic component building, interactions, and functionality

Role: Design Conception, Wire Framing, Systemic Design

Program: Figma

Collection of email layouts across different brands

From left to right:

DevaCurl
Moisture is the Moment, The Gel Edit, Winter Curls, Happy National Hair Day, Pride Panel

Trafalgar
Introducing Blake, This Just In - Milan

SkinCeuticals
Blemish + Age Defense serum

Programs: Adobe Photoshop,
Adobe InDesign, Figma

Project: Packaging design for DevaCurl’s holiday kit

Goal: A subtle holiday design featuring DevaCurl’s moisture duo, Melt Into Moisture® and Mist of Wonders™ Leave-In

Role: Packaging Design, Design Conception

Program: Adobe Illustrator, Figma

Project: Email campaign and social assets to promote Dry No-Poo, DevaCurl’s first dry shampoo product.

Goal: Utilize GIF animation and product photography to inform consumers about Dry No-Poo benefits and features.

Role: Email Design, GIF Animation, Motion Design

Programs: Adobe Photoshop, Adobe After Effects

Project: DevaCurl icon refresh

Goal: Create a more cohesive icon family with a hand drawn aesthetic, nodding to the hair strand, product bottle shapes, and brand personality for DevaCurl’s loyalty program

Role: Sketching, Illustration

Programs: Procreate, Adobe Illustrator

Collection of published print advertisements

From top left:
DevaCurl: 20% Off Cleansers + Conditioners
Indies

Martha Stewart Weddings: Honeymoon Glow
Fall Issue

DevaCurl: Curl Up + Save
Indies

Health: At Home with Health
The Home Issue

SHAPE: Meal Time Made Easy
Happy, Healthy, Hopeful Issue

Program: Adobe InDesign

Case: Trafalgar merchandise is always photographed in a studio with additional props and artificial light. The products needed an uplift for consumers to see their quality and luxury.

Goal: Highlight Trafalgar products in an outdoor setting and natural light.

Role: Art Direction, Email Design

Programs: Adobe InDesign, Adobe Photoshop

Project: Wedding suite design for my special day

Goal: To DIY all aspects of my wedding as much as possible

Role: WIFE, Design Layout, Illustration, Hand Scripting

Programs: Adobe InDesign,
Adobe Illustrator

Project: Artwork for a podcast centered around Black woman joy, navigating relationships, and encouragement

Goal: A sophisticated, simple logo with a minimal color palette to promote the podcast

Role: Design Consultation, Logo Conception, Hand Script

Program: Adobe Illustrator